Automation blog for shops and small businesses

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Field·4 September 2026 · 4 min

Automating invoicing in a micro-business: from the job to the chased invoice

From the finished job to the settled invoice: the chain that links quotes, invoicing and unpaid-invoice follow-up, with no re-entry and nothing forgotten.

Templates·1 September 2026 · 4 min

Business SMS: 15 examples to copy by situation

Fifteen short text messages ready to adapt: appointment, order ready, follow-up, last-minute change, review request. With the right length and the right time to send.

Google reviews·28 August 2026 · 4 min

Fake Google reviews: what to do, step by step

Report, prove, reply: what to do when a review matches no real customer, and the timescales to expect.

Google reviews·25 August 2026 · 4 min

Optimising your Google Business Profile in 2026: the complete checklist

Categories, special opening hours, photos, products, reviews, questions and answers: everything to go over on your profile, in order.

Templates·18 August 2026 · 4 min

Following up inactive customers: segments and message templates

Sorting your customers by how long they have been away, then writing them the right message at 30, 60 and 90 days. SMS and email templates ready to adapt.

Field·14 August 2026 · 4 min

Too many phone calls in your shop: how to cut them off one by one

Most calls to a shop ask the same questions over and over. The method for drying up each source one by one, and keeping the line free for those who matter.

Google reviews·11 August 2026 · 4 min

Creating a Google review QR code: the free step-by-step guide

The exact link to fetch, the generator with no catch, the spots that get people scanning and the NFC version: everything to turn a happy customer into a published review.

Field·7 August 2026 · 4 min

Loyalty programme for a small shop: what works

The stamp card gets lost and tells you nothing about your customers. What really replaces it in a small shop, what it costs, and where to start.

Templates·5 August 2026 · 4 min

Unpaid invoice follow-up template: letter, email, SMS

The messages to send on day 8, day 20 and day 30 for an unpaid invoice, from the polite reminder to the formal notice, ready to copy.

Google reviews·31 July 2026 · 4 min

Asking for a Google review: the messages that really work

The SMS and email templates to copy, the right moment to send them, and the three Google rules you must never cross.

Google reviews·28 July 2026 · 4 min

Replying to a negative Google review: the method and 6 examples

Six standard replies to adapt to the complaint, the four-step method, and the wordings that make everything worse.

Templates·24 July 2026 · 5 min

Appointment reminder SMS: 10 examples by trade

Ten SMS templates by trade, the right moment to send them, and how to ask for a confirmation rather than just a reminder.

Templates·23 July 2026 · 4 min

Quote follow-up email template: 3 examples ready to copy

Three templates to copy (first follow-up, second with an offer, dated event), the right timing, and the phrases to ban.

Field·18 July 2026 · 4 min

Following up a quote with no reply: the full method

Recommended timings, channel, message templates and the automated version: the method for waking up quotes that have gone quiet, without ever sounding pushy.

Field·18 July 2026 · 4 min

No-shows: how to reduce missed appointments

Day-before reminder, two-way confirmation, waiting list and deposit: the full toolkit against missed appointments, trade by trade.

Field·18 July 2026 · 4 min

Setting up click and collect in a local shop

Form, automatic confirmation, preparation list and an order-ready text: the full click and collect circuit, tradesperson version, with no commission platform.

Field·18 July 2026 · 4 min

Unpaid invoices: following up firmly without upsetting anyone

A follow-up schedule that works, a message that gets you paid, the 40 euro compensation between businesses and automatic follow-up: the method for getting paid without conflict.

Guides·24 June 2026 · 7 min

How much does automation cost for a small business?

How much automation costs for a small business: what makes up the price, set-up against subscriptions, and how to work out your return.

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Guides·24 June 2026 · 6 min

n8n, Make or Zapier: which one to choose in 2026?

n8n vs Make vs Zapier in 2026: price, hosting and GDPR compared, why we favour self-hosted n8n, and which Zapier alternative suits you.

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Guides·24 June 2026 · 6 min

Automation and GDPR: keeping your data in France

Automation and GDPR: why hosting matters, the risk of US tools, and the case for a self-hosted n8n to keep your data hosted in France.

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Google reviews·23 June 2026 · 6 min

How to get more Google reviews when you run a shop

How to get more Google reviews in a restaurant, a salon or a shop: the right moment to ask, the methods that work and the mistakes to avoid.

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Google reviews·23 June 2026 · 6 min

NFC plaque or card for Google reviews: how to choose well

NFC plaque, NFC card or stand for Google reviews: how it works, the formats, where to put it and what sets a well-made plaque apart from a resold gadget.

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Guides·23 June 2026 · 6 min

Automation agency in Lyon: what changes for a small business or a shop

Automation agency or workshop in Lyon: what automation actually changes for a small business or a shop, agency against freelancer, and how to get started.

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Field·12 June 2026 · 5 min

The 5 tasks to automate first in a shop or a small business

Follow-ups, re-entry, appointment reminders, review requests, reports: the five automation projects with the best effort to gain ratio for a shop or a small business.

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Google reviews·12 June 2026 · 5 min

Managing your Google reviews as a shop owner: the real cost in time

Monitoring, replying, asking for reviews: what managing Google reviews really takes from a shop, and how to automate it without losing your evenings.

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Guides·12 June 2026 · 4 min

“I'll do it myself”: the honest maths

Doing it yourself looks free, but a recurring task is paid for at every repeat. The simple method to work out what a manual task really costs you.

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Field·12 June 2026 · 4 min

Double bookings: why they happen and how a single flow fixes the problem

Phone, Instagram, notebook, platform: when booking channels do not talk to each other, double bookings happen. The single flow principle, explained simply.

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Guides·12 June 2026 · 4 min