Terms of sale.

In force from 10 October 2026. This English version is provided for convenience; only the French version is legally binding.

Article 1. Purpose

These terms govern the services provided by Céleste Bellier EI (CB Systems), a sole trader registered under SIREN 102 895 836, 9 Rue Fiol, 69003 Lyon, France (the "Provider") to any business customer (the "Customer"), and the sale of shop products to any buyer, business or consumer.

These terms and, where applicable, the accepted quote form the entire agreement between the parties. Content published on cb-systems.fr (examples, case studies, time savings, stated lead times, sales material) is indicative and illustrative only: it is neither a promise of results nor a contractual commitment.

Article 2. Services

• Online Presence pack: three modules (Google reviews, competitor watch, website SEO analysis), each as a monthly subscription at €30/month with no commitment, or all three at €79/month with no commitment.
• Word-of-Mouth pack: in preparation, not yet sold. Its terms will be published at launch.
• Custom automations: invoiced on the basis of an accepted quote.
• Post-delivery maintenance: subscription at €49/month or one-off work at €70/hour (30 min minimum).
• Discovery meeting: 45 minutes, free, with no commitment.

Article 2a. Sale of products (shop)

Products and prices. CB Systems sells NFC supports ("pads") for collecting reviews, described and priced on the shop page; photos are for illustration. Prices are in euros, all taxes included (VAT not applicable, article 293 B of the French Tax Code), excluding delivery costs shown before payment. Quantity discounts are those displayed at the time of ordering.

Order and payment. Orders are placed online and paid by card, Apple Pay or Google Pay on the secure page of our payment provider Stripe. The sale is final once payment is confirmed. An invoice is sent electronically.

Delivery and collection. Products are delivered in mainland France by Colissimo (€4.90, indicative 2 to 5 working days after dispatch) or collected free of charge in Lyon by appointment. Unless a date is agreed when ordering, the product is delivered no later than thirty days after the contract is concluded. Failing that, the consumer may, after formal notice has remained unanswered, terminate the contract and be refunded under articles L.216-6 et seq. of the French Consumer Code. The risk of loss or damage passes to the consumer when they take physical possession of the product; for a business buyer, it passes on handover of the product.

Encoded products: no withdrawal. Plaques and pads delivered encoded for the buyer's establishment (link, page or security keys written to the chip to their specifications) are clearly personalised goods under article L.221-28 3° of the French Consumer Code and are therefore excluded from the right of withdrawal, as the buyer is informed before payment: their sale is final, with no return, exchange or refund for convenience.

Unencoded hardware: 14-day withdrawal. Where the buyer is a consumer, standard hardware delivered unencoded may be withdrawn from, without giving any reason, within fourteen days from the day the consumer, or a third party other than the carrier indicated by them, takes physical possession of the product (the last product for separate deliveries). To exercise this right, the consumer informs us of their decision by an unequivocal statement: online, through the "Withdraw from contract here" function available at the bottom of every page, or by email to contact@cb-systems.fr, using if they wish the model form in appendix 1 (optional). When the online function is used, we send, without undue delay, an acknowledgement of receipt of the withdrawal on a durable medium (email), including its content and the date and time it was submitted. The deadline is met if the statement is sent before it expires.

The consumer returns the complete product, in resaleable condition, to Céleste Bellier EI (CB Systems), 9 Rue Fiol, 69003 Lyon, France, without undue delay and no later than fourteen days after informing us of their decision; the direct cost of returning it is borne by the consumer. We refund all payments received, including standard delivery costs, without undue delay and no later than fourteen days from the day we are informed of the decision, using the same means of payment, at no cost to the consumer. We may withhold the refund until we have received the product back or the consumer has supplied proof of having sent it, whichever is earliest. The consumer is only liable for any diminished value resulting from handling other than what is necessary to establish the nature, characteristics and functioning of the product.

Statutory guarantees. Any product delivered defective, damaged in transit or not as ordered is repaired, replaced or refunded at CB Systems' expense. Consumers benefit from the French statutory guarantee of conformity for two years from delivery (repair or replacement within thirty days at no cost, or else a price reduction or termination with a full refund; a six-month extension after a repair, renewal for two years after an imposed replacement; articles L.217-1 to L.217-32 of the French Consumer Code) and from the guarantee against hidden defects for two years from discovery of the defect (articles 1641 to 1649 of the French Civil Code). The full statutory text appears in the box of our French terms. Practical details are set out in our returns and refunds policy.

Availability. Product offers are valid while stocks last.

Article 2b. Google Reviews module

For this module, the Customer appoints CB Systems as a manager of its Google business profile and authorises it to draft and publish replies to reviews on its behalf, under the following rules:

• replies are drafted by an artificial intelligence model, guided by instructions set with the Customer (tone, formal or informal address, topics to avoid) and by an automatic check before publication;
• three to five-star reviews receive a reply published automatically, after a delay;
• one and two-star reviews, and reviews raising a money issue, never receive a reply without the Customer's approval: a reply is suggested, which the Customer publishes, edits or discards, or the review is simply passed on if the Customer prefers;
• reviews raising a sensitive issue (health, hygiene, accusation, threat of legal action, discrimination, violence), whatever their rating, receive no automatic reply and are passed on to the Customer, who decides;
• during the run-in period agreed at the start, every reply is submitted to the Customer before publication.

The Customer may edit or delete a reply at any time from its Google profile, or ask for the instructions to be adjusted. The Customer remains the owner of its profile and responsible for the information it provides; CB Systems is not liable for the content of reviews posted by users.

Article 3. Quotes and orders

Any custom engagement is subject to a written quote, valid for 30 days. The order is final once the quote is signed or approved by email.

Article 4. Prices

The Provider benefits from the VAT franchise (article 293 B of the French Tax Code). Prices are net of VAT. Pack prices are shown on the website and may change; any change is notified 30 days before it applies.

Article 5. Payment

Online Presence pack (modules or full pack): monthly direct debit at the start of each month.

Custom work: 30% on order, 70% on delivery, by bank transfer within 30 days of the invoice date.

Any late payment triggers, without prior notice, penalties at the French statutory interest rate plus 10 points, and a fixed €40 recovery fee.

Article 6. Lead times

Lead times stated on the website or in a quote (including go-live within 72 hours, costed plan within 72 hours, reply within 24 working hours, build in 2 to 8 weeks) are indicative service targets. They run from the actual receipt of the access, information and approvals the Customer must provide. Exceeding them cannot give rise to penalties, compensation or termination. The Provider will inform the Customer of any delay and propose a new date. This article does not apply to shop sales, governed by article 2a.

Article 7. Intellectual property and data

CB Systems retains the intellectual property of all workflows, automations and code developed. The Customer has a non-exclusive right of use linked to its current subscription or contract.

The Customer's data (files, databases, content) belongs to the Customer. On termination, CB Systems returns the Customer's data in a usable format within 30 days.

The Provider keeps strictly confidential all information provided by the Customer in the course of the services.

Article 8. Liability

The Provider has an obligation of means, not of result. Time savings, review volumes, customer return rates, reductions in missed appointments or any other result mentioned on the website or in discussions are illustrations from specific cases: they depend on context, tools and the Customer's involvement, and are not guaranteed.

Automations rely on third-party services (APIs, software, messaging, hosting) whose availability, pricing and evolution the Provider does not control. The Provider does not guarantee uninterrupted or error-free operation. In case of malfunction, it intervenes as agreed (thirty days of adjustments included after delivery, then optional maintenance). It cannot be held liable for any change, restriction or interruption of a third-party service, or where the malfunction results from the Customer's action or a breach of its duty to cooperate.

The Customer remains responsible for the accuracy of the information and access provided, for maintaining its subscriptions to third-party tools, and for backing up its own data.

In any event, the Provider's liability towards a business Customer is limited, for all damages combined, to the amounts actually paid by the Customer for the service concerned over the previous twelve months. The Provider is not liable for indirect damage, including operating losses, loss of revenue, data, customers or reputation. These limitations do not affect the rights consumers hold under the law.

Article 9. Termination

No-commitment subscription (Online Presence pack and its modules): may be terminated at any time by email, effective at the end of the current month. Access ends at the end of the paid period.

12-month subscription: firm commitment for the term subscribed. Termination takes effect at the end of the term, on request by email with 30 days' notice; otherwise the subscription continues at the current price. In case of early termination by the Customer, the remaining monthly payments until the end of the term remain due.

Custom work: in case of serious breach by one party, the other may terminate after formal notice has remained unanswered for 30 days. The Customer's data is returned within 30 days.

Article 10. Right of withdrawal depending on the buyer

Services (packs and custom work) are provided to business customers acting for their business; the 14-day right of withdrawal under articles L.221-18 et seq. of the French Consumer Code does not apply to them.

Shop products may however be bought by consumers, who then fully benefit from the protective provisions of the French Consumer Code: products encoded for the buyer's establishment are excluded from the right of withdrawal (article L.221-28 3°), and unencoded standard hardware may be withdrawn from within fourteen days, including online through the "Withdraw from contract here" function, under article 2a. Statutory guarantees apply in all cases.

Article 11. Personal data

Personal data collected in the course of the contract is processed in accordance with the GDPR, as detailed in the privacy policy. Each party undertakes to comply with applicable data protection law.

Processing (article 28 GDPR). Where the services involve processing personal data on the Customer's behalf (for example reviews posted on its profile, its customer or prospect files), the Provider acts as processor: it processes the data only on the Customer's documented instructions and for the agreed services, ensures that persons authorised to process it are bound by confidentiality, secures it, helps the Customer respond to data subject requests and meet its own obligations, notifies it of any data breach without undue delay, makes available the information needed to demonstrate compliance, and returns or deletes the data at the end of the contract (return in a usable format within 30 days, as per article 7). The processing is described in appendix 2.

The Customer gives general authorisation for the sub-processors listed in appendix 2. They are chosen with appropriate safeguards (confidentiality, no reuse of data for their own purposes, safeguards for transfers outside the European Union). The Customer is informed of any change and may raise legitimate objections.

The Customer warrants that it has a legal basis for the data entrusted to the Provider and has met its own duty to inform the people concerned.

Article 12. Force majeure

Neither party is liable for a failure resulting from force majeure within the meaning of article 1218 of the French Civil Code. Obligations are suspended for the duration of the event; if it lasts more than 60 days, either party may terminate the contract without compensation.

Article 13. Complaints and mediation

Any complaint must be sent through the contact form or to contact@cb-systems.fr. The parties will try to settle any dispute amicably before any legal action. Disputes between professionals do not fall within consumer mediation.

Where the buyer is a consumer, they may, after a prior written complaint has remained unresolved, refer the dispute free of charge to the consumer mediator (articles L.611-1 et seq. of the French Consumer Code), whose contact details are available on request at contact@cb-systems.fr.

Article 14. Governing law and jurisdiction

These terms are governed by French law. Between professionals, any dispute falls under the exclusive jurisdiction of the courts of Lyon, after an attempt at amicable settlement. A consumer may bring proceedings, at their choice, before any court with territorial jurisdiction under the French Code of Civil Procedure or before the court of the place where they lived when the contract was concluded or when the harmful event occurred (article R.631-3 of the French Consumer Code).

Appendix 1. Model withdrawal form

Simpler: the online "Withdraw from contract here" function.

Appendix 2. Processing on the Customer's behalf (article 28 GDPR)

• Subject matter and duration: performance of the services subscribed, for the whole term of the contract; at its end, return of the data in a usable format within 30 days, then deletion, unless the law requires retention.
• Google Reviews module: data subjects: authors of reviews posted on the Customer's profile; data: display name, rating, text and date of the review, published reply; nature: reading reviews, drafting, checking and publishing replies, passing on reviews that are for the Customer to handle.
• Loyalty programme: data subjects: the Customer's end customers enrolled in the programme; data: first name, last name, email, phone, date of birth, visit history, consent; nature: running the programme and sending the agreed messages.
• Forms and follow-ups: data subjects: the Customer's customers and prospects; data: identity, contact details, message content, quote or invoice information needed for follow-ups; nature: receiving, sorting and sending the agreed follow-ups.
• Sub-processors: Hostinger (hosting, European Union); n8n, self-hosted on our EU servers; Google (business profile, calendar, email); Anthropic (Claude AI models, United States, transfer covered by standard contractual clauses); Twilio (SMS, where planned).