The advice is you. The mailing list, that is the evening.
A good wine merchant knows their customers: the one who swears only by natural Côtes-du-Rhône, the one waiting for an estate to come back, the regulars at Thursday's tasting. The problem is never the advice, it is everything that ought to happen around it.
Announcing the next tasting evening, following up with those who have not replied, keeping the sign-up list, telling customers one by one that the delivery they were waiting for has arrived, sending the monthly email that has been put off for three weeks. These are evening tasks, after closing, and they are the first to go as soon as the week fills up. The result: half-empty tastings, allocations and en primeur wines sold without your best customers knowing they had arrived, and food and wine pairings told to one person when they could bring fifty back. Automating this relationship means saving time in the evening and selling better during the day.
Your cellar talks to your customers all by itself.
We automate the regular relationship with your customers: events, new arrivals, loyalty, reviews. It all starts from what you already know about your customers, and it all keeps your tone.
You keep control of the tone, the hours and the rules. We set everything to the way you work, and the system follows it.
- Tasting invitations, confirmations and a reminder the day before, with the sign-up list capped at the cellar's capacity
- Personalised arrival alerts: each customer told when an estate or a style they follow comes back in
- A monthly new-arrivals newsletter pre-filled from your stock intake, ready to check and send
- Simple loyalty for regulars, tracked without till entries
- Google review request after an evening or a piece of advice that hit the mark
A tasting evening, from the announcement to the thank you.
Take a typical evening: a visiting winemaker on a Thursday evening, twenty places in the cellar, and the goal of filling them without spending hours on it.
Ten days ahead, the announcement goes out to your customer base, first to those who have already come or who follow the winemaker's region. Sign-ups take one click and close on their own at twenty places, with a waiting list. The day before, everyone signed up gets a reminder: that is the message that cuts the no-shows. On the evening itself, you have the attendance list on your phone. The next day, the people who came get a thank you with the wines they tasted and a link to order them before the stock goes, plus the invitation to leave a Google review. Those on the waiting list get the next date first. You poured the wine and told the story of the estate; the sign-ups, the reminders and the after-event sales happened on their own.
What wine shops ask us.
Where it all connects.
For a wine merchant, it often starts with event sign-ups and reminders, extended by sorting incoming enquiries. Near the till, a Google reviews plaque from the shop pushes your rating up while you serve, and our packages cover loyalty for regulars. The rest is on the automation hub, or over a coffee with us.
To size up what is at stake, the savings calculator works out in a minute what these tasks cost you over a year.
Your bottles deserve to be awaited.
Tell us about your tastings, your new arrivals and your regulars, over a coffee. 45 minutes to see what can be automated, no commitment, and a costed plan within 72 hours.
Book a coffee